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A CEO Only Does 3 Things

Who is Trey Taylor? Trey Taylor is an entrepreneur, business consultant, and author. He is the founder and CEO of Trinity Blue Consulting, a management consulting firm that helps businesses with growth strategies, organizational development,… Read More »A CEO Only Does 3 Things


Linchpin is a book by Seth Godin that explores the concept of the “linchpin,” or the indispensable worker. The book argues that in today’s rapidly changing world, the key to success is not just technical… Read More »Linchpin

Executive Presence

Executive presence is the ability to project confidence, credibility, and authority in a professional setting. It is a combination of several factors, including appearance, communication skills, and body language. In the book “Executive Presence,” author… Read More »Executive Presence

Beyond Order

Beyond Order: 12 More Rules for Life is a book written by Jordan B. Peterson, a clinical psychologist and professor of psychology at the University of Toronto. The book is a follow-up to Peterson’s previous… Read More »Beyond Order

Strengths Finder

Strengths Finder is a book written by Tom Rath that focuses on identifying and developing individual strengths. The book presents a framework for identifying strengths and provides strategies for leveraging those strengths to achieve success… Read More »Strengths Finder

Crucial Conversations

Crucial Conversations: Tools for Talking When Stakes Are High is a book co-authored by Joseph Grenny, Ron McMillan, Al Switzler, and Kerry Patterson. The book provides guidance on how to handle difficult conversations effectively, particularly… Read More »Crucial Conversations

Focus (Goleman)

Focus: The Hidden Driver of Excellence is a book written by Daniel Goleman, which explores the importance of focus in achieving success and fulfillment in life. The book provides insights into the science of attention… Read More »Focus (Goleman)


One of the key principles identified in the book is reciprocity. The author argues that when someone does something for us, we feel a sense of obligation to do something in return. He provides examples of how this principle is used in marketing, such as when companies give away free samples or promotional items to customers. By using reciprocity, companies can create a sense of obligation in customers, which can lead to increased sales.

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