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The Purple Cow

The Purple Cow is a book by Seth Godin that challenges businesses to create remarkable products and services that stand out in a crowded marketplace. The book argues that in order to be successful in… Read More »The Purple Cow

The Icarus Deception

The Icarus Deception is a book by Seth Godin that challenges readers to rethink their approach to creativity and success. The book argues that in today’s rapidly changing world, the traditional rules of success no… Read More »The Icarus Deception


Tribes is a book by Seth Godin that explores the power of leadership and community in modern society. The book argues that in today’s world, people are searching for connection and meaning, and that tribes… Read More »Tribes


One of the key principles identified in the book is reciprocity. The author argues that when someone does something for us, we feel a sense of obligation to do something in return. He provides examples of how this principle is used in marketing, such as when companies give away free samples or promotional items to customers. By using reciprocity, companies can create a sense of obligation in customers, which can lead to increased sales.

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