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Crucial Conversations

Crucial Conversations: Tools for Talking When Stakes Are High is a book co-authored by Joseph Grenny, Ron McMillan, Al Switzler, and Kerry Patterson. The book provides guidance on how to handle difficult conversations effectively, particularly… Read More »Crucial Conversations


One of the key principles identified in the book is reciprocity. The author argues that when someone does something for us, we feel a sense of obligation to do something in return. He provides examples of how this principle is used in marketing, such as when companies give away free samples or promotional items to customers. By using reciprocity, companies can create a sense of obligation in customers, which can lead to increased sales.

The Art of War

The Art of War is a classic book on military strategy written by the ancient Chinese military strategist Sun Tzu. The book is divided into 13 chapters, each of which provides insights into how to… Read More »The Art of War

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