Executive presence is the ability to project confidence, credibility, and authority in a professional setting. It is a combination of several factors, including appearance, communication skills, and body language. In the book “Executive Presence,” author… Read More »Executive Presence
One of the key principles identified in the book is reciprocity. The author argues that when someone does something for us, we feel a sense of obligation to do something in return. He provides examples of how this principle is used in marketing, such as when companies give away free samples or promotional items to customers. By using reciprocity, companies can create a sense of obligation in customers, which can lead to increased sales.